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Generate Walk-ins

Healthcare marketing is our forte, with strong years of experience and acumen. With our advanced healthcare expertise, we can bring in the walk-ins to you. We at Alaknanda Healthcare provide you with tailored audience engagement strategies to generate Quality leads including walk-ins using platforms with a larger reach. We segment the audience and cater to them based on their online and offline behavior. Overall, our marketing strategies are the combination of many factors, which help you to position yourself as a trusted healthcare partner and reach larger and wider segments of people.

360 Degree

Owing to the diversity, and a wide range of people’s segments in India, we encompass both linear, and digital methods of branding and advertisements, giving an integrated marketing approach. We cover all aspects of digital and non-digital marketing, to reach a wider audience. Our goal is to reach people with a personalized touch and develop a creative strategy, which not only creates walk-ins but make people your evangelists. Our strategy is to leave no stone unturned and craft a niche in this competitive scenario. The PAN INDIA presence, three decades of marketing experience, and the creative pursuit of the passionate team will enable you to convert your dreams to reality.

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Superior Targeting

Targeting the right audience in the market is a combination of art and science. It involves past data, which should be calibrated with the current trends. Then the information based on demography, age, and other factors like gender, socio-economic diversities would be taken into account, to create specific campaigns and strategies to optimize customer conversion, engagement, and retention.

We also identify multiple channels for your reach and help you understand the needs of your audience better, and create a paradigm shift in the way the market operates. We help you evolve you as a benchmark, and enable greater heights. Through our superior targeting segments, we identify potential sources, where it remained untapped, and diversify the channel to enhance the brand value. On one hand, we help you retain your clients, and on the other hand, we identify newer avenues and create a deeper impact.

Branding

Branding is vital. It is the confidence, reputation, and the cognizant awareness of how the organization views itself, and how it projects the institution among the people. We help you build a strong, conducive, and positive image among people, building enormous trust. We identify your values, and strong propositions and help you to build a strong reputation with a striking impact. With our extensive research, we help you to promote yourself and reach a soring height in the industry. Branding helps people create a strong affinity, and enhance your overall visibility across the globe.

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Reputation Management

As a brand, it is important to position yourselves as the trademark in the industry and stand distinctly ahead of the competition. It is highly important to stay abreast owing to the changes in the global scenario, where the world is facing newer challenges every day. Building health becomes the top priority of the people, and the awareness to reach the expert technician becomes highly important. Thus, we help you to focus on building a strong foundation, where we partner with you to give you much-needed attention, focus, and visibility. We convey the same across all platforms, to portray the positive, yet striking message of your organization, which enhances the reputation.

Continuing Medical Education [CME]

As a healthcare marketing agency, we know that your staff is highly crucial to the success of your business. We design and handle medical education and outreach programs consisting of educational activities to maintain, develop the knowledge, skills, and professional performance of medical practitioners and staff to optimize the success of your advertising effort.

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Medical Graphic Design

A picture speaks a thousand words. We combine the prowess of a well-conveying picture to substantiate it with words, to give a spectacular effect. The healthcare industry not only requires a deep understanding but is also equally cumbersome. requires a unique creative approach, and the acumen to convey the information with the laser-sharp focus. We at Alaknanda healthcare give a facelift to your brand. We have a team of Medical graphic designers, to deliver a cocktail of persuasion, clarity and simplicity, efficiency and utility, and emotional and behavioral attachment.

Content Marketing / Medical Journals

The space for the healthcare writers and the avenue for the technicians grew as the digital space became more accessible for the people. It enriches people with the right awareness and helps people to get the right help from healthcare providers to enhance their health. Many hospitals and healthcare providers reach people through their journals, and periodicals to sensitize people about the importance of a conducive medical treatment, which enhances the quality of life. Thus an effective content marketing with a perfect targeting of multiple channels will bring effective results, and enhance the brand.

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Physician Liaison Marketing

The field of Healthcare needs strong platforms to communicate with the people, which would reach their audience effectively, and efficiently from a wider perspective. We provide expert consulting and experience to help medical practices establish a comprehensive physician liaison program to effectively grow patient referrals and procedures. We at Alaknanda, enable you to convey an augmented approach to patient care, enabling robust and efficient communications. Our approach to liaison with a team of doctors and medical practitioners which will evolve as a comprehensive solution to address the qualms of the people. With our expertise in medical services map, we bridge the gap of communication and build strong referral physician relationships.

Digital Media Marketing

We focus on results and strategize effective marketing campaigns on diverse digital platforms. We craft strategic data-driven, intelligent marketing solutions with personalized messaging, and highly optimized content for pristine results. We have our team with prowess in diverse digital knowledge, to give you a complete marketing and branding approach. We re-engineer your process of conveying and equip you through the advanced channels of communication which are on par with the global standards.

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Website design

First impressions are powerful, and what your website looks like can create a good impression or drive visitors away.

  • We at Alaknanda Healthcare Marketing know that your website is one of the most important digital assets of your medical practice.
  • We create a fully-responsive website designed to drive new, organic traffic, increase leads, generate new patients and ultimately grow practice revenue for you.

Business listings

Unified and consistent business listings are one of the top ranking factors for local search results.

  • Make sure patients are finding the most accurate and up-to-date information when they need it. Right now.
  • We put our clients in full control over how their information is presented across the web.
  • Making sure patients find the correct information the first time and every time they search for you.

Search engine optimization (SEO)

Last year, nearly 80% of all patients turned online to search for medical information and practices.

  • It is critical that you are ranking highly for your core services and keywords over your competitors.
  • That is where a Medical SEO, better known as a search engine optimization strategy for your medical practice, comes into play.
  • Google’s algorithm changes 400-500 times per year, which makes it extremely difficult for your staff to keep up with critical ranking factors and the SEO strategies
  • Our team of medical SEO experts leverages our medical industry experience and best practices to create a personalized medical SEO program to increase your local rankings and drive new patients to your website.

Search engine marketing (SEM)

It is the entire set of techniques and strategies used to generate more visitors from search engines to your website.

  • SEM really should be an integral component of your overall marketing strategy.
  • SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement.
  • Our experts in Alaknanda Healthcare through search engine marketing enhance your brand presence and awareness, generate online leads.

Mobile marketing

Putting your business right where your patients are – on the go – is what mobile marketing is all about.

  • Any marketing plan today that ignores mobile marketing is a failed plan.
  • It might be possible that you might be reading this content on your mobile, As 80% of internet users own a smartphone.
  • According to Salesforce , 68% of businesses have integrated mobile marketing into their overall marketing strategy. Have you?

Email marketing

Email is still the most effective way to universally reach people who have expressed interest in your services.

  • More than 36% of the people worldwide use email.
  • Email marketing is also a very personal way of reaching your target patients.
  • Emails can be more personalized and it is action oriented.

Social media marketing

Social media marketing, now more than ever, has become an absolutely critical digital marketing channel for medical practices.

  • Social media management gives you the ability to directly interact with current and potential patients to grow your medical practice.
  • However, it can be overwhelming, time-consuming and downright confusing trying to establish a consistent, impactful presence for your practice.
  • Alaknanda Healthcare specializes in creating customized social media strategies about
  • What should you post? When should you post?
  • Alaknanda Healthcare takes care of all -of- the heavy lifting required to build an engaged, lucrative online community.